Unlike other developed economies, the size and dynamics of the Indian market place is undergoing changes at an unprecedented pace.

Understanding the needs of the target customer, quantification of the market size and potential, comprehending customer buying behavior, assessing the risks and opportunities, appraising the competitive landscape and monitoring latent and emerging trends is critical in ensuring that business development, sales and marketing efforts are optimized.

Joel of Pearl recognizes the importance of the above activities and invests considerable management time and effort in keeping abreast of the overall business environment as well as the particular market segment that our partner serves. Our sources of information include primary and secondary research as well as our strong informal network of contacts in the travel and tourism industry.

We are active members of PATA ,OTOAI.

We ensure that relevant and useful market data and information is made available to our clients in a timely manner to help us better manage their business objectives.