International Representations
Key Point
Building long term partnerships is part of our DNA.
Our relationships are based on trust, transparency, integrity, and a strong work ethic. We believe in delivery of tangible value driven by a passionate, committed and experienced team.
We offer a comprehensive range of services in the area of Travel and Tourism Representation, and customise our value proposition based on the partners existing and emerging needs.
Our areas of expertise includes :
1. Market Research
2. Destination Marketing
3. Sales & Marketing
4. Public Relations & Media
5. Government Liaison
6. Servicing & Operations Support
Our current partnerships includes :
SNTTA
Steigenberger Hotels
Dubai Tourism
Unlike other developed economies, the size and dynamics of the Indian market place is undergoing changes at an unprecedented pace.
Understanding the needs of the target customer, quantification of the market size and potential, comprehending customer buying behavior, assessing the risks and opportunities, appraising the competitive landscape and monitoring latent and emerging trends is critical in ensuring that business development, sales and marketing efforts are optimized.
Joel of Pearl recognizes the importance of the above activities and invests considerable management time and effort in keeping abreast of the overall business environment as well as the particular market segment that our partner serves. Our sources of information include primary and secondary research as well as our strong informal network of contacts in the travel and tourism industry.
We are active members of PATA ,OTOAI.
We ensure that relevant and useful market data and information is made available to our clients in a timely manner to help us better manage their business objectives.
Marketing Research
Unlike other developed economies, the size and dynamics of the Indian market place is undergoing changes at an unprecedented pace.
Understanding the needs of the target customer, quantification of the market size and potential, comprehending customer buying behavior, assessing the risks and opportunities, appraising the competitive landscape and monitoring latent and emerging trends is critical in ensuring that business development, sales and marketing efforts are optimized.
Joel of Pearl recognizes the importance of the above activities and invests considerable management time and effort in keeping abreast of the overall business environment as well as the particular market segment that our partner serves. Our sources of information include primary and secondary research as well as our strong informal network of contacts in the travel and tourism industry.
We are active members of PATA ,OTOAI.
We ensure that relevant and useful market data and information is made available to our clients in a timely manner to help us better manage their business objectives.
Destination Marketing
India represents a significant and growing potential for in-country and international travel triggered by increasing disposable incomes and propensity to travel.
Joel of Pearl recognizes this potential and understands the drivers for successful destination marketing and promotion. We start the process by obtaining a through and first-hand understanding of the destination/partner product, involving structured research, personal visits and meaningful discussions with the partner. This is followed by the articulation of a clear and compelling ‘Destination Value Proposition’ (DVP) for the product. Where relevant we customize the DVP to suit different market segments and customer needs linked to the USP’s of the destination and create customized experiences/sample itineraries. We ensure that our team stays updated on new development and marketing angles and evolve the DVP accordingly.
In essence, our approach is aimed at creating, sustaining and continually expanding customer engagement for the partner product/destination.
JOP has a large and rich database of Agents and Operators with relevant data that helps us target our destination marketing efforts. We have in-house capability to undertake database marketing efforts.
Some of the components of our end to end Destination Marketing capability includes:
– Travel Agency education through workshops, focused groups, Road Shows and trade events;
– Familiarization trips in partnership with Airlines and suppliers;
Tour Operator brochure management and co-operative marketing ; Adverts and Advertorials in select Trade publication.
– MICE Marketing
– Below and above the line marketing efforts.
Our strong focus on results ensures we are able to achieve high ROI for the partner, which has been key to formation of a long-term relationships with our partners.
Sales & Business Promotion
At Joel of Pearl, we consider driving tangible revenue outcomes as a core deliverable of our partnerships.
Our Management team has proven an extensive experience in sales and business development focussed on the travel, tourism and airline industry.
We deploy a pan India Direct Sales network through a proprietary and partner network.Our sales people are well trained,motivated and follow a robust sales calling and reporting process.We customise sales tools and collateral based on our partner requirements.
We have a rich and extensive database of enterprises, Tour Operators, Destination Management Companies ,Corporate and retail Travel Agents. We are able to intelligently segment our data base for direct sales as well as above and below the line initiatives.We have in-house capabilities to design and develop direct mail and other communication material.
Joel of Pearl is experienced in organising Road Shows and targeted events aimed at building brand and business promotion of our partners. les as well as above and below the line initiatives.We have in-house capabilities to design and develop direct mail and other communication material.
In all the above ,our objective is to maximise ROE for our partners.
Public Relations & Media
At Joel of Pearl, our goal is to maximize ‘share of mind’ for our partners products amongst the chosen target group and create sustained products recall.
This need a systematic approach starting from identifying the appropriate target group amongst a crowded and often complex market place for the destination/ product / service offering. A powerful story line supported by a strong narrative ensures we capture customer attention and open a productive communication channel.
The communication approach is tailored to the sensibilities of the customer and we deploy a thoughtfully selected combination of communication channel such as print media, digital, online and social media to deliver the message.
We partner with a Public Relations Agency to deliver a comprehensive range of PR actions including building narratives, content creation, creating and disseminating Press Releases, story-telling, organizing and managing Press Events, Media Interviews and Familiarization trips, managing media enquiries and Crisis Management. We have experience in hosting high impact Events to promote special occasions and milestones.
We track and report the media value delivered to our partners.
We have a sharp focus on Digital Media marketing in today’s backdrop. Our digital media efforts are adapted to the partners product positioning and communication philosophy. We deploy a mix of a wide range of tools including SCO, Content marketing, Social Media optimization, Web Advertising, digital marketing campaigns, creation and maintenance of various social media content across multiple platforms such as Facebook, Twitter, Instagram and Linkedin.
Our endeavor is provide end to end PR & Media support to the partner as part of our wider service offeringing a cost effective manner.
Goverment Liaison
The current Indian Government regime is making great progress in improving the conduct of business in the country but India still ranks at 130 out of 189 countries rated globally for ‘ease of doing business’.
Joel of Pearl understand the local nuances of working with the Government and other regulatory authorities. Our CEO has been in the travel business for nearly 30year and has developed a wide network of contacts across relevant government departments and industry associations.
We enjoy long standing and productive relationships with key officials in the Tourism and Aviation Departments. Accordingly, we are able to present our case with the required facts and secure positive outcomes for our partners.
We operate to high standards of integrity and transparency in all our interactions
Servicing & Operations Support
Joel of Pearl is a unique position to offer a bouquet of services that extends beyond the array of traditional Sales & Marketing Representation Services .
We are able to customize and deliver after sales service and operations support for our partners covering amongst others :
– Infrastructure Support, including Office space
– Enquiry & Reservation and Customer Support Services
– Back -end fulfilment ,transaction processing and administrative services
– Airport handling and logistical support
We have strong relationships with best-in-class suppliers and vendors and can tailor a ‘solution’ across the country based on partner need. Our CEO has a formidable network of relationships in the travel and aviation industry and our management team has extensive experience and expertise in service delivery and operations. We make these capabilities work for our partners.We employ experienced and motivated staff and hold ourselves accountable to agreed Service Levels.
In working with Joel of Pearl, our principals enjoy the advantages and assurance of working with one partner covering all their needs, with services delivered to high quality standards.