India represents a significant and growing potential for in-country and international travel triggered by increasing disposable incomes and propensity to travel.

Joel of Pearl recognizes this potential and understands the drivers for successful destination marketing and promotion. We start the process by obtaining a through and first-hand understanding of the destination/partner product, involving structured research, personal visits and meaningful discussions with the partner. This is followed by the articulation of a clear and compelling 'Destination Value Proposition' (DVP) for the product. Where relevant we customize the DVP to suit different market segments and customer needs linked to the USP's of the destination and create customized experiences/sample itineraries. We ensure that our team stays updated on new development and marketing angles and evolve the DVP accordingly.

In essence, our approach is aimed at creating, sustaining and continually expanding customer engagement for the partner product/destination.

JOP has a large and rich database of Agents and Operators with relevant data that helps us target our destination marketing efforts. We have in-house capability to undertake database marketing efforts.

Some of the components of our end to end Destination Marketing capability includes:

- Travel Agency education through workshops, focused groups, Road Shows and trade events;

- Familiarization trips in partnership with Airlines and suppliers;

Tour Operator brochure management and co-operative marketing ; Adverts and Advertorials in select Trade publication.

- MICE Marketing

- Below and above the line marketing efforts.

Our strong focus on results ensures we are able to achieve high ROI for the partner, which has been key to formation of a long-term relationships with our partners.