At Joel of Pearl, our goal is to maximize 'share of mind' for our partners products amongst the chosen target group and create sustained products recall.

This need a systematic approach starting from identifying the appropriate target group amongst a crowded and often complex market place for the destination/ product / service offering. A powerful story line supported by a strong narrative ensures we capture customer attention and open a productive communication channel.

The communication approach is tailored to the sensibilities of the customer and we deploy a thoughtfully selected combination of communication channel such as print media, digital, online and social media to deliver the message.

We partner with a Public Relations Agency to deliver a comprehensive range of PR actions including building narratives, content creation, creating and disseminating Press Releases, story-telling, organizing and managing Press Events, Media Interviews and Familiarization trips, managing media enquiries and Crisis Management. We have experience in hosting high impact Events to promote special occasions and milestones.

We track and report the media value delivered to our partners.

We have a sharp focus on Digital Media marketing in today's backdrop. Our digital media efforts are adapted to the partners product positioning and communication philosophy. We deploy a mix of a wide range of tools including SCO, Content marketing, Social Media optimization, Web Advertising, digital marketing campaigns, creation and maintenance of various social media content across multiple platforms such as Facebook, Twitter, Instagram and Linkedin.

Our endeavor is provide end to end PR & Media support to the partner as part of our wider service offeringing a cost effective manner.